velvet local
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Marketing built by an esthetician, for estheticians.

Book a conversation → see client results
001 / The Work

We handle the marketing. You run the chair.

Local presence, patient reviews, AI-powered automations, and the digital tools that bring new patients in. Everything custom — nothing templated.

002 / The Difference

Built by someone who actually knows this world.

Michelle Bergman is an esthetician. She built Velvet Local because she's lived inside aesthetic practices and knows exactly what moves the needle — and what doesn't.

003 / Results

Real outcomes for real practices.

"From invisible to booked out in 30 days."
— Solo wellness practice, Southwest US
2,674% ranking improvement  ·  30 days
"The profile became a real patient acquisition channel."
— Same practice, month two
2,768 profile actions  ·  one month
"First page for every search that matters in our city."
— Practice in a competitive mid-size market
Top 3 Maps positions for 4 keywords  ·  3.5 months

Numbers verified by Google Business Profile screenshots, available on request.

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Ranking improvement for one practice in 30 days
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Google profile actions for one practice in one month
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Target keywords in top-3 Maps positions for one practice

Individual client results. Numbers verified by Google Business Profile and Maps screenshots.

The practice
people search
for first.

It starts with your Google presence. Let's build it.

Book a conversation → or email michelle@velvetlocal.com
Common questions

What med spa owners ask about marketing.

We build and manage the digital presence that brings patients to you — local search rankings, patient reviews, AI-powered automations, and the online infrastructure that turns searches into bookings. We work exclusively with aesthetic practices, so everything we do is specific to this industry.
Most agencies learn your industry from the outside. Velvet Local was founded by an esthetician who has worked inside aesthetic practices. That context changes everything — from what we prioritize to what we don't sell you.
It depends on your market, your starting point, and what services we focus on. We've seen practices go from invisible to top 3 on Google Maps within 30 days. Others see steady growth over 60–90 days. We set clear expectations in the first conversation and track against them throughout.
Every engagement is custom. We discuss your goals, your market, your current online presence, and what's actually missing before recommending anything. You'll never pay for something your practice doesn't need.
Practically: automated follow-up with inquiries, smart review request timing, patient reactivation sequences, and content tools that keep your online presence active without eating your time. These aren't experimental — they're systems that are already working for aesthetic practices right now.
Minimal. We handle execution. You'll have visibility into what we're doing and results as they come in, but your job is to run your practice. We take care of the rest.
Yes — Velvet Local was built for practices like yours. Solo and small-team aesthetic practices are our focus. Larger multi-location groups have enterprise agencies; solo owners deserve a partner who actually understands their scale and their goals.
Reviews are the primary signal Google uses to rank local practices. They also directly influence patient decisions — most people read reviews before booking any aesthetic treatment. A strong, recent review profile is one of the highest-leverage things a practice can have. It affects both how you rank and how many of the people who find you actually convert.
Let's talk

Ready to see what this looks like for your practice?

Book a 15-minute call. No pressure, no pitch deck. Just a conversation about where your practice stands and what it would take to rank first.

Book a 15-minute call → or email michelle@velvetlocal.com

We typically reply within 4 business hours.
Not the right fit? No hard feelings. Just say so.