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Only aesthetic practices
We don't dabble in restaurants and law firms on the side. This industry is our entire focus, so our playbook is sharp instead of generic.
Velvet Local is a boutique marketing studio for aesthetic practices — founded by an esthetician, focused entirely on solo and small-team practices, and built around the one thing most agencies get wrong.
Michelle is an esthetician. She built Velvet Local because she's worked inside aesthetic practices and knows exactly what moves the needle — and what doesn't.
That context changes everything. It's the difference between an agency that learns your world from the outside and a partner who has lived in it — who knows how patients choose, why a quiet Google profile costs you bookings, and which "marketing" is just noise for a practice like yours.
"Solo owners deserve a partner who actually understands their scale — and their goals."
We don't dabble in restaurants and law firms on the side. This industry is our entire focus, so our playbook is sharp instead of generic.
A wave of fresh, recent reviews moves rankings more than a big old number that's gone quiet. We build the signals Google actually rewards.
We discuss your goals, market, and what's actually missing before recommending anything. You'll never pay for something your practice doesn't need.
We handle execution and keep you visible on results. Your job is your patients; the marketing is ours. Minimal day-to-day from you.
A 15-minute call about where your practice stands and what it would take to rank first. No pitch deck.
We reach back out to your past patients and bring in a wave of fresh reviews — at no cost, so you feel the effect first.
A custom plan for local search, reviews, and AI automations — sized to your market and your goals.
Clear expectations set up front, tracked against rankings, profile actions, and bookings as results come in.
Individual client results. Numbers verified by Google Business Profile and Maps screenshots, available on request.
Book a 15-minute call. No pressure, no pitch deck — just a conversation.